Stuck On Sweet

Overview

Stuck On Sweet is a client recipe site I revamped from the ground up. The existing site had grown messy over time: unclear category structure, navigation that was hard to use on mobile, and a layout that felt dated. I moved it onto Kadence, rebuilt the homepage, reworked the recipe taxonomy, rebuilt the navigation and sidebar, styled the archive cards, integrated Flodesk signup forms in multiple placements, and improved the per-post reading experience with clearer Jump to Recipe and Table of Contents styling.

Problem

The site had a lot of content but was hard to browse. Categories were inconsistent, the navigation didn't make it easy to find specific types of recipes, and the mobile experience needed work. The client wanted it to feel more organized and polished without changing the platform.

My Role

I handled the full revamp: Kadence setup and customization, site structure redesign, navigation, category reorganization, responsive layout, Flodesk integration, and ongoing client support.

Key Features

• •Homepage redesign with hero section, featured recipes, category blocks, search bar, author bio, and newsletter forms.
• •Recipe navigation with dropdown categories: desserts, cookies, cakes, brownies, pies, holiday recipes, and meal content.
• •Sidebar with author bio, newsletter signup, search, and popular recipes.
• •Archive cards styled with image, category badge, spacing, and a clear CTA.
• •Flodesk signup forms integrated across homepage, sidebar, footer, and end of post.

Technical Decisions

• •Kadence for the theme so the client can maintain the site and make content updates without needing a developer.
• •Custom color palette built to fit the existing brand identity the client wanted to keep.
• •Rebuilt the recipe category taxonomy around how readers actually browse recipe content, rather than keeping the old structure.
• •Reformatted core static pages (About, Contact, FAQs, Privacy, Recipes) for visual and structural consistency.

Challenges Solved

• •Turning a content-heavy site into an organized browsing experience without moving the client to a new platform.
• •Fitting homepage discovery, category navigation, search, sidebar content, and newsletter forms into a layout that doesn't feel crowded.
• •Improving individual recipe posts with clear Jump to Recipe styling, a Table of Contents block, and affiliate disclaimer placement.
• •Keeping the WordPress editing workflow simple enough that the client can manage day-to-day updates independently.

Technical Considerations

• •Responsive layout tested across recipes, sidebars, forms, and archive cards on desktop and mobile.
• •Clear category structure so readers can find a type of recipe without hunting through the site.
• •Jump to Recipe and Table of Contents boxes serve readers who come from search and want to skip the introduction.
• •Consistent Flodesk form styling across all placements so newsletter prompts feel like part of the site, not inserts.

What I Would Improve Next

• •Refine archive card templates as new recipe categories and seasonal content are added.
• •Audit mobile spacing on sidebars and recipe cards after more content is published.
• •Review Core Web Vitals and image loading as the recipe library grows.